Beauty Event: Jurlique – The Purely White Skin Brightening

Today in Sydney was a perfect day. I don’t usually believe in perfection but for today, I’ll make an exception. This perfect weather played host to launch the new Jurlique Purely White Skin Brightening range. Held in the picturesque Balmoral Beach, Public Dining Room beauty editors and media alike gathered to enjoy breakfast, company and skincare.

Having just moved to Sydney this was the first event I have had the privilege of attending. It’s great to gather with like minded women and discuss health, fashion and of course beauty. A gorgeous breakfast makes the morning even more enjoyable!

The event was hosted by the Vice President of Product Development at Jurlique, Isabella Richards. A skincare veteran of over 20 years I was honored to learn about the range from the makers hands.

The Purely White Skin Brightening Range is the latest release from Australian beauty brand Jurlique, the global beauty brand founded here in Australia. Jurlique provides luxury beauty products without harsh chemicals and uses plants and extracts from Australian soils to enhance your natural beauty.

Purely White is the natural way to brighten your skin. The products do so by using a new science innovation pioneered by Jurlique called VitaBrightX which is a collection of key natural ingredients including Kakadu Plum, Licorice Root, Black Elder and Willow Bark. Together these Australian farmed ingredients work to deliver a reduction in dark spots in 75% if clinical evaluation participants. (I actually feel safer with results when they aren’t ridiculous statistics like 99%, 75% just seems more truthful!)

Some key facts about the range.

The system is designed to work together, so following each step is easy and the best way to deliver results

95-98% of the ingredients are natural

Can lighten skin and dark spots in just 4 weeks.

It’s perfect for sensitive skin

The range is launched is February 2011. Get ready!